'While Acrobat with its approximately $300-450 price point has traditionally been attractive at the senior executive level or for creative professionals, Nitro is targeting the more price-sensitive user in the market,' says Chandler. It’s a powerhouse companion for Microsoft® Office users who want to easily create, manipulate and share PDF documents.'Īt last month’s Adobe Acrobat PDF Conference in Orlando, Florida, Adobe’s director of Acrobat product marketing told conference attendees in a keynote speech that Adobe estimated the untapped market demand for Acrobat to run to nearly 100 million more users.ĪRTS PDF is confident that Nitro PDF will capture some of that demand, catering to more price-sensitive customers, from individuals to large corporations.

PDF industry guru Ted Padova, author of Adobe Acrobat PDF Bible says: 'Nitro PDF is an extraordinary PDF creation and editing tool. Nitro PDF is a true alternative to Acrobat,' says Sam Chandler, ARTS PDF COO. 'Until now there has been no product that is fully-featured like Acrobat, producing high-quality PDFs and giving access to a sophisticated set of editing and manipulation tools.

Nitro PDF, a true Adobe® Acrobat® alternative, went on sale this week and challenges the market leader Acrobat for a slice of the $1 billion (plus) sector. ARTS PDF, the award-winning and category-leading developer of PDF tools for PDF professionals said Nitro PDF™ Desktop, its most significant offering to date, is set to spark a PDF war in the space dominated by heavyweight Adobe®.

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